The EMBA Field Notes for Founders

Real-world lessons from the classroom, translated into startup practice

Walking the EMBA journey, I found that applying any theoretical course into Startup reality helps me ground my learning.

Sharing this journey with startup founders is my payback for the inspiration and energy I get from them!

Camelia Morjolic

Re- How Much Should I Ask from My SaaS Business

Any new investment should target a ROI at least equal to your required return on equity.

Beautiful.ai - Is my startup creating value

Value is created when ROIC> WACC. Shared value outweighs own value on long term

Beautiful.ai - The Time Value of Money

When pitching, know the IRR/ROI difference- timing. Underpromise and overdeliver to build and protect reputation.

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